Visual Identity

Challenge

Fernando, a young lawyer with great knowledge, who seeks being up to date, without leaving aside the traditionality and trust that every lawyer should pass on to his clients. He uses these skills to face the cases presented to him. The challenge was to create a standard communication that could translate all these precepts.

Proposal

We focus on traditionality by creating a symbol that even when carried alone, brings the idea of ​​justice, and the scale placed inside a rectangle transmits even more stability. We dare to diagram versions of the logo, where we avoid more conventional patterns. The colors reinforces these concepts. The sober blue contrasts with the energetic and daring red. The complete visual makes the identity more striking, making reference to the lines of the central column of the scale.